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  • Marketing
    Marketing
    Date:110-03-31   Division:運輸管理科
    For the purpose of encouraging citizens’ support for bus service and fostering their habit of taking the bus, promotion was stepped up for various bus taking incentives targeting different groups. For example, innovative marketing activities such as “Weekly Cash Rebate for Traveling with Public Transport Daily”, “Model Bus Driver Selection and Commendation”, “World’s Cafe on the Bus” “Chinese New Year Goods Bus” were held to elevate the overall image and people’s favorable impression of public buses.
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